{"id":21992,"date":"2018-09-11T08:07:26","date_gmt":"2018-09-11T08:07:26","guid":{"rendered":"http:\/\/teka.com\/?page_id=21992"},"modified":"2019-10-07T11:18:49","modified_gmt":"2019-10-07T11:18:49","slug":"historie","status":"publish","type":"page","link":"https:\/\/www.teka.com\/cs-cz\/o-nas\/historie\/","title":{"rendered":"HISTORIE"},"content":{"rendered":"

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 <\/p>\n

Teka Group<\/strong>,
\nn\u011bmeck\u00fd p\u016fvod<\/h3>\n

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Historie<\/b><\/h1>\n

Spole\u010dnost Teka m\u00e1 v\u00edce ne\u017e 90letou<\/strong> historii. Na jej\u00edm po\u010d\u00e1tku stoj\u00ed v\u00fdroba zem\u011bd\u011blsk\u00fdch stroj\u016f, ale v sou\u010dasnosti je Teka jednou z nejd\u016fle\u017eit\u011bj\u0161\u00edch zna\u010dek na sv\u011bt\u011b, kter\u00e9 se zab\u00fdvaj\u00ed v\u00fdrobou spot\u0159ebi\u010d\u016f.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“3.17.6″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ module_class=“custom_row“ module_class_1=“second-on-mobile“ module_class_2=“first-on-mobile“][et_pb_column type=“1_2″][et_pb_image src=“https:\/\/www.teka.com\/cs-cz\/wp-content\/uploads\/sites\/76\/2018\/11\/black-and-white-buildings-city-1024×768.jpg“ _builder_version=“3.19″ \/][\/et_pb_column][et_pb_column type=“1_2″][et_pb_text _builder_version=“3.19″]<\/p>\n

1924-1957<\/strong><\/h2>\n

Historie spole\u010dnosti Teka se za\u010dala ps\u00e1t v roce 1924, kdy Karl Thielman zalo\u017eil v N\u011bmecku firmu na v\u00fdrobu zem\u011bd\u011blsk\u00fdch stroj\u016f. V prvn\u00edch letech se zam\u011b\u0159il na toto odv\u011btv\u00ed.\u00a0<\/span><\/p>\n

Kr\u00e1tce pot\u00e9 za\u010dal pracovat s nerezovou ocel\u00ed, co\u017e byl kl\u00ed\u010dov\u00fd krok vp\u0159ed v historii korporace.\u00a0<\/span><\/p>\n

V roce 1957 vstoupil do spole\u010dnosti jako partner Helmut Klein. Tehdy vznikla ochrann\u00e1 zn\u00e1mka Teka, kter\u00e1 je slo\u017eena z inici\u00e1l obou zakladatel\u016f: Thielmann & Klein.<\/span><\/p>\n

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1958-1969<\/strong><\/h2>\n

Od t\u00e9to doby se v\u00fdrobky za\u010daly prod\u00e1vat pod n\u00e1zvem Teka. V prvn\u00ed f\u00e1zi Teka vyr\u00e1b\u011bla jen umyvadla. V n\u00e1sleduj\u00edc\u00edch letech dostala, d\u00edky \u00fasp\u011bchu sv\u00fdch produkt\u016f, Teka \u0161anci roz\u0161\u00ed\u0159it katalog a za\u010dala vyr\u00e1b\u011bt spor\u00e1ky, trouby a digesto\u0159e.<\/p>\n

V roce 1964 byla zalo\u017eena Teka ve \u0160pan\u011blsku, a t\u00edm odstartovala f\u00e1ze velk\u00e9 mezin\u00e1rodn\u00ed expanze, nejprve v Evrop\u011b a n\u00e1sledn\u011b i na dal\u0161\u00edch kontinentech. Po cel\u00e9 toto obdob\u00ed rostl sortiment produkt\u016f do kuchyn\u00ed a koupelen, kter\u00e9 si postupn\u011b z\u00edsk\u00e1valy celosv\u011btov\u00fd ohlas, proto\u017ee se krom\u011b designu vyzna\u010dovaly tak\u00e9 vysokou kvalitou.<\/p>\n

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1970-2015<\/strong><\/h2>\n

Od 70. let umo\u017enil velk\u00fd \u00fasp\u011bch zna\u010dky na evropsk\u00fdch trz\u00edch, kde byla p\u0159\u00edtomna, aby do\u0161lo k rozs\u00e1hl\u00e9 expanzi na mezin\u00e1rodn\u00ed \u00farovni. Nejprve na zb\u00fdvaj\u00edc\u00edch evropsk\u00fdch trz\u00edch a pozd\u011bji tak\u00e9 v Americe, Asii, Africe a na St\u0159edn\u00edm v\u00fdchod\u011b.<\/span><\/p>\n

B\u011bhem t\u00e9to doby se zna\u010dka stala jedn\u00edm z nejv\u011bt\u0161\u00edch sportovn\u00edch sponzor\u016f na cel\u00e9m sv\u011bt\u011b, sponzorovala fotbalov\u00fd i basketbalov\u00fd klub Real Madrid, vlastnila h\u00e1zenk\u00e1\u0159sk\u00fd klub, rozj\u00ed\u017ed\u011bla cyklistick\u00fd t\u00fdm, \u00fa\u010dastnila se rally Pa\u0159\u00ed\u017e\u2013Dakar, a pod\u00edlela se dokonce i na zimn\u00edch olympijsk\u00fdch hr\u00e1ch.<\/span><\/p>\n

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Dnes<\/b><\/h2>\n

V roce 2016 vypustila Teka na trh \u0159adu Wish, kter\u00e1 pokr\u00fdv\u00e1 cel\u00e9 spektrum dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f. Byla to nejv\u011bt\u0161\u00ed investice v historii spole\u010dnosti, kdy do\u0161lo k obnov\u011b v\u0161ech tov\u00e1ren a vzor\u016f.<\/span><\/p>\n

V roce 2018 Teka p\u0159edstavila novou pozici a nov\u00fd slogan: \u201eUva\u0159 si cestu k \u017eivotu\u201c. Spole\u010dnost ud\u011blala nejv\u011bt\u0161\u00ed reklamn\u00ed kampa\u0148 v historii firmy Teka s kr\u00e1tk\u00fdm filmem, kter\u00fd re\u017e\u00edrovala Marina Seresesky nominovan\u00e1 na Goya Awards a s hudbou od Glenna Jamese Hansarda, dr\u017eitele Oskara za nejlep\u0161\u00ed p\u016fvodn\u00ed p\u00edse\u0148 ve filmu. P\u0159i t\u00e9to kampani Teka spolupracuje s Fundaci\u00f3n Alzheimer Espa\u00f1a (\u0161pan\u011blskou nadac\u00ed pro Alzheimerovu chorobu). Video m\u011blo b\u011bhem m\u011bs\u00edce 13 milion\u016f zhl\u00e9dnut\u00ed, co\u017e se v pr\u016fmyslu stalo rekordem.<\/span><\/p>\n

V sou\u010dasn\u00e9 dob\u011b \u00fasp\u011bch produkt\u016f Teka oblet\u011bl cel\u00fd sv\u011bt a zna\u010dka z\u00edskala \u0159adu ocen\u011bn\u00ed a dos\u00e1hla mnoha \u00fasp\u011bch\u016f, nap\u0159\u00edklad ve \u0160pan\u011blsku najdete produkt zna\u010dky Teka v ka\u017ed\u00e9 druh\u00e9 dom\u00e1cnosti.<\/span><\/p>\n

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  Teka Group, n\u011bmeck\u00fd p\u016fvod       HistorieSpole\u010dnost Teka m\u00e1 v\u00edce ne\u017e 90letou historii. Na jej\u00edm po\u010d\u00e1tku stoj\u00ed v\u00fdroba zem\u011bd\u011blsk\u00fdch stroj\u016f, ale v sou\u010dasnosti je Teka jednou z nejd\u016fle\u017eit\u011bj\u0161\u00edch zna\u010dek na sv\u011bt\u011b, kter\u00e9 se zab\u00fdvaj\u00ed v\u00fdrobou spot\u0159ebi\u010d\u016f. 1924-1957Historie spole\u010dnosti Teka se za\u010dala ps\u00e1t v roce 1924, kdy Karl Thielman zalo\u017eil v N\u011bmecku firmu na […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":21989,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-21992","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nThe history behind Teka brand | About the company<\/title>\n<meta name=\"description\" content=\"Teka has a history of more than 90 years, since the beginning of its activity manufacturing agricultura machinery, until now, becoming one of the most important appliances brand around the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teka.com\/cs-cz\/o-nas\/historie\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The history behind Teka brand | About the company\" \/>\n<meta property=\"og:description\" content=\"Teka has a history of more than 90 years, since the beginning of its activity manufacturing agricultura machinery, until now, becoming one of the most important appliances brand around the world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.teka.com\/cs-cz\/o-nas\/historie\/\" \/>\n<meta property=\"og:site_name\" content=\"Teka CZ\/SK - 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