{"id":21992,"date":"2018-09-11T08:07:26","date_gmt":"2018-09-11T08:07:26","guid":{"rendered":"http:\/\/teka.com\/?page_id=21992"},"modified":"2023-03-21T20:33:24","modified_gmt":"2023-03-21T10:33:24","slug":"history","status":"publish","type":"page","link":"https:\/\/www.teka.com\/en-au\/about-us\/history\/","title":{"rendered":"History"},"content":{"rendered":"

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Teka Group<\/strong>,
German Origin<\/h3>\n

 <\/p>\n<\/p>\n

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Our\u00a0history<\/strong><\/h1>\n
Teka has a history of more than\u00a090 years<\/strong>, since the beginning of its activity manufacturing agricultural machinery, until now, becoming one of the most important appliances brand around the world.<\/h6>\n

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1924-1957<\/strong><\/h2>\n

Teka history began in 1924, when Karl Thielman founded an agricultural machinery company in Germany, and focused on this sector for the first years.<\/span><\/p>\n

Shortly after, he began to work in stainless steel, an essential step forward in the history of the corporation. <\/span><\/p>\n

In 1957, Helmut Klein joined the company as a partner. It was then when Teka was created as a trade mark, with the initials of both of their founders, Thielmann & Klein.<\/span><\/p>\n

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1958-1969<\/strong><\/h2>\n

From then on, products under Teka name began to be sold. In the early days Teka just manufactured sinks. During the following years, the success of the products gave Teka the chance to expand their catalogue and to manufacture cookers, ovens and hoods. <\/span><\/p>\n

In 1964, Teka set up in Spain and began a large international expansion in the following years, first in Europe and in the rest of the continents afterwards. All along this period the range of products grew and achieved worldwide regognition, thanks to their design and high-quality products for kitchens and bathrooms.<\/span><\/p>\n

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1970-2015<\/strong><\/h2>\n

From the 70s, the great success of the brand in the European markets where it was present, made it begin an extensive expansion at international level. First in the rest of European markets and later in America, Asia, Africa and Middle East.<\/span><\/p>\n

During this period, the brand turned into one of the biggest sport sponsors worldwide, sponsoring Real Madrid football club and basketball club, owning a handball club, starting a cyclist team, being part of the Paris-Dakar rally and even in the Winter Olympic Games.<\/span><\/p>\n

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2016 \u2013 2020<\/strong><\/h2>\n

Teka launched the Wish range with all its home appliances in 2016, the largest investment in the history of the brand, upgrading all the factories and designs.\u00a0<\/p>\n

In 2018, Teka introduced a new brand positioning and slogan: “Cook your way to life.” For this event, Teka carried out the largest marketing campaign in its history, including a two minute short film directed by Goya-nominated director Marina Seresesky with music by Oscar winner Glen Hansard. Teka collaborates with the Alzheimer’s Foundation Spain to create it. More than 13 million people watched the campaign film in the first month, making it a milestone in the industry and Spain’s third-most-watched campaign of the year.\u00a0\u00a0<\/p>\n

In 2019, Teka updated its logo to complete the brand image change brought on by the new slogan and positioning.
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Today<\/strong><\/h2>\n

Teka launches its new design concept: Infinity Design. Under the claim “Everyone deserves a great design,” the brand presents a new project to bring the finest design to every home.\u00a0
\nTeka began to sponsor and collaborate with different art museums around the world, like Thyssen-Bornemisza in Madrid, Museo de Arte Moderno in Buenos Aires (MAMBA), Museo Europeo de Arte Moderno (MEAM), or Museo Franz Meier in Ciudad de M\u00e9xico.\u00a0<\/p>\n

In 2022, Teka brought out its largest campaign so far with the launch of the SteakMaster oven. The campaign has received over 25 million views.\u00a0\u00a0<\/p>\n

Teka introduces Infinity G1 in 2023, an exclusive home appliance edition designed by Giugiaro ItalDesign Giugiaro, the reputable Italian studio known worldwide for designing Ferrari, Lamborghini, Audi, or Volkswagen’s most acclaimed cars.
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