{"id":129239,"date":"2024-02-28T12:49:07","date_gmt":"2024-02-28T12:49:07","guid":{"rendered":"https:\/\/www.teka.com\/en-sa\/?p=129239"},"modified":"2025-02-25T15:43:09","modified_gmt":"2025-02-25T15:43:09","slug":"history-of-teka-sponsorship-in-sports-basketball","status":"publish","type":"post","link":"https:\/\/www.teka.com\/en-sa\/inspiration\/appliances-and-innovation\/history-of-teka-sponsorship-in-sports-basketball\/","title":{"rendered":"History of Teka sponsorship in sports: basketball"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Teka found its place in the basketball courts with one of the most fruitful relationships in Spanish sports, together with the sponsorship experience in football. You can\u2019t help thinking about <strong>Real Madrid<\/strong> basketball jerseys without the Teka logo, part of two of the most successful periods in the basketball club\u2019s history. Furthermore, that jersey represents an era that every fan of the white club can remember, but it is also present for fans and teams of <strong>basketball worldwide<\/strong>.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">First period: 1992\u20142000, Real Madrid Teka<\/span><\/h2>\n<p>These years mark a <strong>milestone<\/strong> for the team, and it is still one of the most cherished times by their supporters. A prolific period where the club managed to bring together unforgettable names on the court. In 1992, Teka sponsorship began, and soon after, the team became <strong>Real Madrid Teka<\/strong>. The club won the <strong>ACB League<\/strong> twice (1993 and 1994), and after chasing the European title for 15 years, they finally reached another peak moment with their 1995 victory in the <strong>Euroleague.<\/strong><\/p>\n<p>At the same time, Teka arrived at Real Madrid, and <strong>Arvyas Sabonis<\/strong> was signed. He was a key player in the strategy that brought the team back to the top positions in basketball. After him, Joe Arlauckas and other great names, such as <strong>Jos\u00e9 Miguel Ant\u00fanez<\/strong> or <strong>Chechu Biriukov,<\/strong> formed part of the team, representing a golden era under coach <strong>Clifford Luyk<\/strong>\u2019s commands. The arrival of more star players like <strong>Alberto Herreros<\/strong> and <strong>Dejan Bodiroga<\/strong> added prestige to a club that achieved two <strong>European Cup Winners\u2019 Cups<\/strong>, three <strong>Spanish leagues<\/strong>, and several <strong>tournaments<\/strong> in these seasons, for a total of 15 titles.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-129241\" src=\"https:\/\/www.teka.com\/en-sa\/wp-content\/uploads\/sites\/135\/2024\/03\/81-copa-europa-baloncesto_1_etapa.jpg\" alt=\"Sabonis rise up the trophy together with the rest of Real Madrid Teka basketball team\" width=\"700\" height=\"436\" srcset=\"https:\/\/www.teka.com\/en-sa\/wp-content\/uploads\/sites\/135\/2024\/03\/81-copa-europa-baloncesto_1_etapa.jpg 700w, https:\/\/www.teka.com\/en-sa\/wp-content\/uploads\/sites\/135\/2024\/03\/81-copa-europa-baloncesto_1_etapa-480x299.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Second period: 2014\u20142016, Real Madrid de Baloncesto<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A new period began between Teka and the former Real Madrid de Baloncesto. Teka stands as the sponsor with the most titles in the history of the Madrid-based club, and this period proved to be the best example. <strong>Florentino P\u00e9rez<\/strong>, on behalf of the club, and <a href=\"https:\/\/www.teka.com\/en-sa\/news\/corporate\/teka-group-reports-higher-sales-and-profits-in-2019\/\" target=\"_blank\" rel=\"noopener\">Arturo Baldasano<\/a>, president of Teka, signed an agreement that began a phase of numerous victories for the team. <\/span><span style=\"font-weight: 400;\">The team got back its prestige in Europe by securing the eighth <strong>European Cup<\/strong> and more titles, including <strong>two league championships,<\/strong> the <strong>Spanish Supercup<\/strong>, two <strong>Copas del Rey<\/strong>, and a <strong>FIBA Intercontinental Cup<\/strong>. The fans experienced remarkable moments, like the <strong>Final Four<\/strong> final against Olympiakos, settled with the Spanish team&#8217;s victory at the Palacio de Deportes in Madrid.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-129242\" src=\"https:\/\/www.teka.com\/en-sa\/wp-content\/uploads\/sites\/135\/2024\/03\/Baldasano_Florentino_agreement.jpg\" alt=\"Florentino P\u00e9rez an Arturo Baldasano sign the sponsorship an agreement between Teka and Real Madrid basketball \" width=\"700\" height=\"436\" srcset=\"https:\/\/www.teka.com\/en-sa\/wp-content\/uploads\/sites\/135\/2024\/03\/Baldasano_Florentino_agreement.jpg 700w, https:\/\/www.teka.com\/en-sa\/wp-content\/uploads\/sites\/135\/2024\/03\/Baldasano_Florentino_agreement-480x299.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The club signed renowned players such as <strong>Rudy Fern\u00e1ndez, Felipe Reyes, Jaycee Carroll, Sergio Rodr\u00edguez, Luka Doncic<\/strong> and <strong>Sergio Llull.<\/strong> And they wore a jersey that emerged as part of basketball history in Spain and all over the world, representing both the club and the brand values and giving us some of the most legendary moments in sports.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-129243\" src=\"https:\/\/www.teka.com\/en-sa\/wp-content\/uploads\/sites\/135\/2024\/03\/baloncesto-real-madrid-teka.jpg\" alt=\"Real Madrid Teka basketball team with the logo of the brand on their jerseys\" width=\"700\" height=\"436\" srcset=\"https:\/\/www.teka.com\/en-sa\/wp-content\/uploads\/sites\/135\/2024\/03\/baloncesto-real-madrid-teka.jpg 700w, https:\/\/www.teka.com\/en-sa\/wp-content\/uploads\/sites\/135\/2024\/03\/baloncesto-real-madrid-teka-480x299.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Teka found its place in the basketball courts with one of the most fruitful relationships in Spanish sports, together with the sponsorship experience in football. You can\u2019t help thinking about Real Madrid basketball jerseys without the Teka logo, part of two of the most successful periods in the basketball club\u2019s history. Furthermore, that jersey represents [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":129244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[595,614],"tags":[],"class_list":["post-129239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-appliances-and-innovation","category-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>History of Teka sponsorship in sports: basketball | Teka Saudi Arabia-EN<\/title>\n<meta name=\"description\" content=\"Teka has been part of basketball throughout its 100 years of history, sponsoring teams such as Real Madrid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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