{"id":21852,"date":"2017-09-20T10:42:21","date_gmt":"2017-09-20T10:42:21","guid":{"rendered":"http:\/\/teka.com\/?p=21852"},"modified":"2026-04-20T10:54:28","modified_gmt":"2026-04-20T10:54:28","slug":"teka-holding-becomes-heritage-b","status":"publish","type":"post","link":"https:\/\/www.teka.com\/fr-ma\/actualite\/actualites-de-lentreprise\/teka-holding-becomes-heritage-b\/","title":{"rendered":"Teka holding becomes HERITAGE B"},"content":{"rendered":"

In the past, the Teka brand represented both our holding company and one of our operating units. This often led to confusion among customers and employees alike. Furthermore, our group is active in many fields beyond the kitchen and bathroom solutions offered by Teka. We therefore decided to create a separate, strong identity for the holding company to differentiate it from the group\u2019s current and future business activities.<\/p>\n

From Teka<\/strong> HERITAGEB<\/sup>\u00a0<\/b><\/p>\n

We are happy to inform you that, with immediate effect, our group has been renamed HERITAGEB<\/sup>.<\/p>\n

HERITAGEB<\/sup>\u00a0expresses what the holding does: creating a home and a heritage for its business activities and its brands. B represents \u2018building brands\u2019, and even more, \u2018building businesses\u2019. In a nutshell, HERITAGEB\u00a0<\/sup>stands for\u00a0INSPIRING OWNERSHIP<\/em>. This is our new claim, our promise and our overall objective.<\/p>\n

New holding name and e-mail addresses<\/strong><\/p>\n

As a result of this change, our Zug, Switzerland based holding company Teka B.V. has been renamed HERITAGEB<\/sup>\u00a0B.V. E-mail addresses have been switched from first.lastname@teka-holding.com to first.lastname@heritage-b.com.<\/p>\n

Our business addresses and phone numbers will remain the same und so do the names of our operating companies such as THIELMANN and Teka.<\/p>\n

\n

Hur Pay N Play fungerar enligt CasinosPayNPlay \u2013 en genomg\u00e5ng<\/h1>\n

Pay N Play \u00e4r ett betalningssystem som lanserades av Trustly \u00e5r 2019 och som sedan dess har f\u00f6r\u00e4ndrat hur m\u00e5nga spelare i Norden och Europa interagerar med n\u00e4tcasinon. Grundtanken \u00e4r enkel men tekniskt genomt\u00e4nkt: genom att koppla samman spelarens bankkonto direkt med casinoplattformen via Open Banking-teknik kan hela registrerings- och inloggningsprocessen elimineras eller kraftigt f\u00f6rkortas. Det som tidigare kr\u00e4vde ifyllande av formul\u00e4r, verifiering av e-postadress, uppladdning av identitetshandlingar och v\u00e4ntan p\u00e5 godk\u00e4nnande kan nu ske p\u00e5 sekunder. Systemet har r\u00f6nt stor uppm\u00e4rksamhet i l\u00e4nder d\u00e4r Trustly redan \u00e4r etablerat som betalningsmetod, framf\u00f6r allt i Sverige, Finland och Tyskland, och har sedan introduktionen spridits till ett v\u00e4xande antal licensierade operat\u00f6rer.<\/p>\n

Den tekniska grunden bakom Pay N Play<\/h2>\n

Pay N Play bygger p\u00e5 Open Banking, en infrastruktur som i EU regleras av betaltj\u00e4nstdirektivet PSD2, vilket tr\u00e4dde i kraft fullt ut under 2019. PSD2 tvingar banker att \u00f6ppna upp sina API:er f\u00f6r tredjepartsleverant\u00f6rer, f\u00f6rutsatt att kunden ger sitt samtycke. Trustly anv\u00e4nder dessa API:er f\u00f6r att i realtid h\u00e4mta kontoverifierad information om spelaren direkt fr\u00e5n dennes bank. Det inneb\u00e4r att n\u00e4r en spelare v\u00e4ljer att s\u00e4tta in pengar p\u00e5 ett Pay N Play-casino, loggar de in p\u00e5 sin internetbank precis som vanligt, men i bakgrunden skickar Trustly krypterad identitets- och kontoinformation till casinooperat\u00f6ren.<\/p>\n

Informationen som \u00f6verf\u00f6rs inkluderar typiskt namn, personnummer, bankkonto och i vissa fall adressuppgifter. Eftersom dessa uppgifter \u00e4r bankverifierade uppfyller de automatiskt kraven p\u00e5 kundk\u00e4nnedom, det som inom finansbranschen kallas KYC \u2013 Know Your Customer. Casinot beh\u00f6ver allts\u00e5 inte genomf\u00f6ra en separat identitetskontroll, eftersom banken redan har gjort det arbetet. Resultatet \u00e4r att spelaren skapar ett konto och genomf\u00f6r sin f\u00f6rsta ins\u00e4ttning i ett enda fl\u00f6de, ofta p\u00e5 under 60 sekunder.<\/p>\n

Ur ett tekniskt perspektiv \u00e4r det viktigt att f\u00f6rst\u00e5 att Pay N Play inte \u00e4r ett anonymt system \u2013 tv\u00e4rtom \u00e4r det mer transparent \u00e4n traditionella registreringsmetoder, eftersom identiteten \u00e4r direkt kopplad till ett reglerat bankkonto. Det \u00e4r just denna transparens som g\u00f6r att systemet accepteras av spelreglerade myndigheter, d\u00e4ribland Spelinspektionen i Sverige. Casinot vet exakt vem spelaren \u00e4r fr\u00e5n f\u00f6rsta stund, vilket f\u00f6rsv\u00e5rar penningtv\u00e4tt och g\u00f6r det enklare att uppfylla krav p\u00e5 spelbegr\u00e4nsningar och sj\u00e4lvexkludering.<\/p>\n

Hur spelupplevelsen skiljer sig fr\u00e5n traditionella casinon<\/h2>\n

F\u00f6r att f\u00f6rst\u00e5 skillnaden i praktiken \u00e4r det v\u00e4rt att j\u00e4mf\u00f6ra de tv\u00e5 modellerna steg f\u00f6r steg. P\u00e5 ett traditionellt n\u00e4tcasino b\u00f6rjar resan med att spelaren fyller i ett registreringsformul\u00e4r med namn, adress, e-postadress och personnummer. D\u00e4refter skickas ett bekr\u00e4ftelsemail, kontot aktiveras, och i m\u00e5nga fall kr\u00e4vs ytterligare dokumentation som kopia p\u00e5 k\u00f6rkort eller pass innan uttag kan genomf\u00f6ras. Hela processen kan ta allt fr\u00e5n n\u00e5gra minuter till flera dagar beroende p\u00e5 operat\u00f6rens handl\u00e4ggningstid.<\/p>\n

P\u00e5 ett Pay N Play-casino ser fl\u00f6det annorlunda ut. Spelaren v\u00e4ljer ins\u00e4ttningsbelopp, v\u00e4ljer sin bank ur en lista, loggar in med BankID eller motsvarande autentisering, och \u00e4r sedan inne p\u00e5 casinot med ett aktivt spelkonto. Inga formul\u00e4r, ingen e-postverifiering, inga v\u00e4ntetider. Uttag fungerar p\u00e5 liknande s\u00e4tt \u2013 pengarna skickas tillbaka till samma bankkonto som ins\u00e4ttningen gjordes fr\u00e5n, vilket ocks\u00e5 minskar risken f\u00f6r bedr\u00e4gerier.<\/p>\n

Det finns dock aspekter som skiljer sig \u00e5t \u00e4ven inom kategorin Pay N Play-casinon. Vissa operat\u00f6rer har valt att bygga mer fullst\u00e4ndiga kontosystem ovanp\u00e5 Pay N Play-infrastrukturen, d\u00e4r spelaren kan logga in med ett l\u00f6senord och ha tillg\u00e5ng till spelhistorik, bonussaldon och lojalitetsprogram. Andra h\u00e5ller sig strikt till den sessionbaserade modellen d\u00e4r varje bes\u00f6k tekniskt sett \u00e4r frist\u00e5ende. Webbplatsen https:\/\/www.casinos-pay-n-play.com<\/a> dokumenterar hur olika operat\u00f6rer har implementerat systemet och vilka skillnader som finns i praktiken mellan dessa tillv\u00e4gag\u00e5ngss\u00e4tt, vilket ger en god \u00f6verblick f\u00f6r den som vill j\u00e4mf\u00f6ra alternativen.<\/p>\n

En annan praktisk skillnad r\u00f6r bonusar och kampanjer. M\u00e5nga traditionella casinon erbjuder v\u00e4lkomstbonusar som \u00e4r kopplade till registreringen, och dessa kr\u00e4ver ofta oms\u00e4ttningskrav och verifiering av identitet innan de kan utnyttjas. Pay N Play-casinon har historiskt sett erbjudit f\u00e4rre och enklare bonusar, delvis f\u00f6r att systemets styrka ligger i snabbheten snarare \u00e4n i marknadsf\u00f6ringsincitament. Det har dock f\u00f6r\u00e4ndrats n\u00e5got under de senaste \u00e5ren, och fler operat\u00f6rer erbjuder nu ins\u00e4ttningsbonusar \u00e4ven inom Pay N Play-ramverket, om \u00e4n ofta med enklare villkor.<\/p>\n

Reglering, ansvarsfull spelning och marknadsutveckling<\/h2>\n

En av de mest diskuterade aspekterna av Pay N Play ur ett regulatoriskt perspektiv \u00e4r hur systemet f\u00f6rh\u00e5ller sig till krav p\u00e5 ansvarsfull spelning. I Sverige regleras spelmarknaden av Spelinspektionen sedan den omreglerade spellagen tr\u00e4dde i kraft den 1 januari 2019 \u2013 samma \u00e5r som Pay N Play lanserades. Spellagen st\u00e4ller tydliga krav p\u00e5 att operat\u00f6rer m\u00e5ste ha verktyg f\u00f6r spelbegr\u00e4nsning, sj\u00e4lvexkludering via Spelpaus och aktiv uppf\u00f6ljning av riskbeteenden.<\/p>\n

Pay N Play-modellen har visat sig vara tekniskt v\u00e4l l\u00e4mpad f\u00f6r dessa krav. Eftersom spelaren \u00e4r identifierad via sitt bankkonto redan fr\u00e5n f\u00f6rsta ins\u00e4ttningen kan casinot omedelbart kontrollera om personen finns registrerad i Spelpaus-databasen. Denna kontroll sker i realtid och \u00e4r sv\u00e5rare att kringg\u00e5 j\u00e4mf\u00f6rt med traditionella system d\u00e4r en spelare teoretiskt sett kan registrera sig med felaktiga uppgifter. Kopplingen till bankkontot g\u00f6r ocks\u00e5 att casinot kan sp\u00e5ra ins\u00e4ttningsm\u00f6nster och agera proaktivt om beteendet indikerar problemspelande.<\/p>\n

Marknaden f\u00f6r Pay N Play-casinon har vuxit markant sedan 2019. Enligt branschdata hade ett f\u00e5tal pionj\u00e4roperat\u00f6rer systemet vid lanseringen, men antalet licensierade casinon som erbjuder Pay N Play i Sverige och Finland uppg\u00e5r idag till flera tiotal. Trustly uppger att de hanterar hundratals miljoner transaktioner per \u00e5r via sin plattform, och Pay N Play utg\u00f6r en v\u00e4xande andel av dessa. Konkurrens har ocks\u00e5 uppst\u00e5tt: akt\u00f6rer som Zimpler och BankID-baserade l\u00f6sningar fr\u00e5n nordiska banker har tagit fram liknande tj\u00e4nster, om \u00e4n utan samma genomslagskraft som Trustlys Pay N Play-varum\u00e4rke.<\/p>\n

I Finland, d\u00e4r Pay N Play fick sitt tidiga genombrott, \u00e4r situationen n\u00e5got annorlunda \u00e4n i Sverige. Finland saknade l\u00e4nge en fullt reglerad privat spelmarknad \u2013 Veikkaus hade monopol \u2013 men trots detta till\u00e4ts utl\u00e4ndska casinon med EU-licens att erbjuda tj\u00e4nster till finska spelare. Det var i detta gr\u00e5zonslandskap som Pay N Play-casinon v\u00e4xte sig starka, just f\u00f6r att de erbj\u00f6d snabbhet och enkelhet utan krav p\u00e5 att spelaren skapade ett traditionellt konto med personuppgifter lagrade hos ett utl\u00e4ndskt bolag. Den finska spelmarknaden genomg\u00e5r nu en omreglering, och hur Pay N Play-systemet anpassas till det nya regelverket \u00e4r n\u00e5got som branschen f\u00f6ljer noga.<\/p>\n

I Tyskland, som omreglerade sin spelmarknad i juli 2021 genom det nya statsf\u00f6rdragets ikrafttr\u00e4dande, har Pay N Play f\u00e5tt en mer komplicerad roll. De tyska reglerna inkluderar ins\u00e4ttningstak, m\u00e5natliga spelgr\u00e4nser och strikta krav p\u00e5 verifiering. Trustly har anpassat sin tekniska l\u00f6sning f\u00f6r att m\u00f6ta dessa krav, men det har inneburit att Pay N Play-upplevelsen i Tyskland \u00e4r mer begr\u00e4nsad \u00e4n i de nordiska l\u00e4nderna. Det illustrerar en viktig po\u00e4ng: Pay N Play \u00e4r inte ett enhetligt system som ser likadant ut \u00f6verallt \u2013 det anpassas efter det lokala regulatoriska ramverket.<\/p>\n

S\u00e4kerhet, integritet och vanliga missf\u00f6rst\u00e5nd<\/h2>\n

Ett \u00e5terkommande missf\u00f6rst\u00e5nd om Pay N Play \u00e4r att systemet inneb\u00e4r att casinot f\u00e5r direkt tillg\u00e5ng till spelarens bankkonto. S\u00e5 \u00e4r inte fallet. Trustly agerar som mellanhand och det enda som \u00f6verf\u00f6rs till casinot \u00e4r verifierad identitetsinformation och betalningsbekr\u00e4ftelse. Casinot ser aldrig inloggningsuppgifter till banken, och kan inte initiera uttag utan spelarens aktiva medgivande. Trustlys tekniska arkitektur \u00e4r uppbyggd kring principen om minimal datadelning \u2013 bara den information som \u00e4r n\u00f6dv\u00e4ndig f\u00f6r transaktionen och KYC-kontrollen \u00f6verf\u00f6rs.<\/p>\n

Ur ett dataskyddsperspektiv regleras hanteringen av personuppgifter av GDPR, som g\u00e4ller i hela EU sedan maj 2018. Trustly \u00e4r registrerat som betaltj\u00e4nstleverant\u00f6r hos Finansinspektionen i Sverige och lyder under samma tillsynsregim som banker och andra finansiella institut. Det inneb\u00e4r att bolaget \u00e4r skyldigt att f\u00f6lja strikta regler f\u00f6r dataminimering, lagringstider och behandlingssyfte. Spelare som anv\u00e4nder Pay N Play har r\u00e4tt att beg\u00e4ra ut information om vilka uppgifter som lagras och hos vem.<\/p>\n

En annan vanlig fr\u00e5ga r\u00f6r vad som h\u00e4nder om spelaren byter bank. Eftersom Pay N Play-kontot \u00e4r kopplat till ett specifikt bankkonto kan ett bankbyte inneb\u00e4ra att spelaren beh\u00f6ver genomf\u00f6ra en ny ins\u00e4ttning fr\u00e5n det nya kontot f\u00f6r att koppla det till sin spelprofil. Hos operat\u00f6rer med sessionbaserad modell spelar detta mindre roll, men hos dem med ett mer traditionellt kontosystem kan det kr\u00e4vas en uppdatering av betalningsuppgifterna. Hur detta hanteras varierar mellan operat\u00f6rer, och CasinosPayNPlay har i sin genomg\u00e5ng av systemet noterat att detta \u00e4r ett omr\u00e5de d\u00e4r operat\u00f6rerna skiljer sig \u00e5t i sin kommunikation till spelarna.<\/p>\n

Det \u00e4r ocks\u00e5 v\u00e4rt att n\u00e4mna att Pay N Play inte \u00e4r tillg\u00e4ngligt via alla banker. Systemet kr\u00e4ver att banken st\u00f6djer Open Banking-API:er enligt PSD2-standarden, vilket de flesta stora nordiska banker g\u00f6r. Nischbanker, utl\u00e4ndska banker och vissa sparbanker kan sakna st\u00f6d, vilket inneb\u00e4r att spelaren i s\u00e5dana fall antingen inte kan anv\u00e4nda Pay N Play alls, eller beh\u00f6ver anv\u00e4nda en alternativ betalningsmetod f\u00f6r sin ins\u00e4ttning. Trustly uppdaterar kontinuerligt listan \u00f6ver anslutna banker, och antalet har \u00f6kat stadigt sedan 2019.<\/p>\n

Pay N Play representerar en teknisk l\u00f6sning p\u00e5 ett problem som l\u00e4nge pl\u00e5gade n\u00e4tcasinobranschen: friktionen i onboardingprocessen. Genom att utnyttja befintlig bankinfrastruktur och regulatoriska ramverk som PSD2 och GDPR har Trustly skapat ett system som \u00e4r snabbt f\u00f6r spelaren, kostnadseffektivt f\u00f6r operat\u00f6ren och kontrollerbart f\u00f6r tillsynsmyndigheterna. Det \u00e4r inte ett perfekt system \u2013 fr\u00e5gor om bankkompatibilitet, bonusstrukturer och variationer mellan marknader kvarst\u00e5r \u2013 men det har bevisat sin livskraft genom att v\u00e4xa fr\u00e5n en nischprodukt till en etablerad standard p\u00e5 flera europeiska spelmarknader. F\u00f6rst\u00e5elsen f\u00f6r hur systemet faktiskt fungerar, tekniskt s\u00e5v\u00e4l som regulatoriskt, \u00e4r avg\u00f6rande f\u00f6r att bed\u00f6ma dess roll i den fortsatta utvecklingen av den reglerade spelmarknaden.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In the past, the Teka brand represented both our holding company and one of our operating units. This often led to confusion among customers and employees alike. Furthermore, our group is active in many fields beyond the kitchen and bathroom solutions offered by Teka. 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