{"id":21992,"date":"2018-09-11T08:07:26","date_gmt":"2018-09-11T08:07:26","guid":{"rendered":"http:\/\/teka.com\/?page_id=21992"},"modified":"2026-01-30T11:30:26","modified_gmt":"2026-01-30T11:30:26","slug":"history","status":"publish","type":"page","link":"https:\/\/www.teka.com\/it-it\/about-us\/history\/","title":{"rendered":"La nostra storia"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_id=”teka-top” _builder_version=”3.19″ background_image=”https:\/\/www.teka.com\/it-it\/wp-content\/uploads\/sites\/137\/2019\/12\/teka-group-about-us-header-image.jpg” global_module=”23211″ collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Header Title” _builder_version=”4.27.5″ background_layout=”dark” global_colors_info=”{}”]<\/p>\n

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Gruppo Teka, <\/strong>
di origine tedesca.<\/h3>\n

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La nostra storia<\/strong><\/h1>\n
\u00a0<\/h6>\n

Teka vanta una storia lunga quasi un secolo, che parte dalla produzione di macchine agricole per arrivare a diventare oggi uno dei marchi di elettrodomestici pi\u00f9 importanti al mondo.<\/p>\n

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1924 – 1957<\/strong><\/p>\n<\/td>\n

La storia di Teka inizia nel 1924, quando Karl Thielmann fonda in Germania un\u2019azienda produttrice di macchine agricole, concentrando inizialmente l\u2019attivit\u00e0 su questo settore.<\/td>\n<\/tr>\n
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Poco dopo, l\u2019azienda avvia la lavorazione dell\u2019acciaio inossidabile, un passaggio fondamentale che segna una svolta decisiva nella sua evoluzione.<\/td>\n<\/tr>\n
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Nel 1957 Helmut Klein entra a far parte dell\u2019azienda come socio. Nasce cos\u00ec il marchio Teka, dalle iniziali dei due fondatori: Thielmann & Klein.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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1924-1957<\/strong><\/h2>\n

La historia de la marca Teka se remonta al a\u00f1o 1924, a\u00f1o en el que Karl Thielmann funda una compa\u00f1\u00eda de maquinaria agr\u00edcola en Alemania, sector en el que centra su actividad la empresa durante sus primeros a\u00f1os de vida.<\/p>\n

Poco despu\u00e9s, comienza a trabajar en la producci\u00f3n de acero inoxidable, paso que result\u00f3 fundamental para la historia de la compa\u00f1\u00eda.<\/p>\n

En 1957, Helmut Klein se incorpora a la empresa como socio. En aquel momento se crea la marca Teka, que adquiere su nombre de las iniciales de ambos fundadores, Thielmann & Klein.<\/p>\n

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1958 – 1969<\/strong><\/p>\n<\/td>\n

A partire da questo momento iniziano a essere commercializzati i prodotti con il marchio Teka. Inizialmente l\u2019azienda produce esclusivamente lavelli, ma negli anni successivi il successo dei prodotti consente un progressivo ampliamento del catalogo, includendo fornelli, forni e cappe.<\/td>\n<\/tr>\n
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Nel 1964 Teka si stabilisce in Spagna e, negli anni successivi, avvia una significativa espansione internazionale, prima in Europa e poi nel resto del mondo. In questo periodo la gamma di prodotti cresce e ottiene un riconoscimento globale grazie al design e all\u2019elevata qualit\u00e0 delle soluzioni per cucina e bagno.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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1958-1969<\/strong><\/h2>\n

A partir de ese momento, comienza a comercializarse producto bajo la marca Teka. En aquellos primeros a\u00f1os de vida de la marca, se fabrican solamente fregaderos. En los siguientes a\u00f1os, el \u00e9xito de los productos Teka hacen que la marca ampl\u00ede su cat\u00e1logo y comience a fabricar cocinas, hornos y campanas extractoras.<\/p>\n

En 1964 Teka se instala en Espa\u00f1a, y durante los siguientes a\u00f1os comienza una fuerte expansi\u00f3n internacional de la marca. Primero en Europa y despu\u00e9s en el resto de continentes. Durante ese periodo se contin\u00faa ampliando la gama de productos y la marca consigue alcanzar un reconocimiento mundial gracias a la calidad y dise\u00f1o de sus productos para cocina y ba\u00f1o.<\/p>\n

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1970 – 2015<\/strong><\/p>\n<\/td>\n

A partire dagli anni \u201970, il forte successo del marchio nei mercati europei d\u00e0 impulso a una vasta espansione internazionale, che coinvolge progressivamente America, Asia, Africa e Medio Oriente.<\/td>\n<\/tr>\n
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Durante questi anni, Teka diventa anche uno dei principali sponsor sportivi a livello mondiale, affiancando realt\u00e0 di primo piano in diverse discipline e partecipando a importanti eventi sportivi internazionali.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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1970-2015<\/strong><\/h2>\n

Desde los a\u00f1os 70, el \u00e9xito de la marca en los mercados europeos en los que estaba presente propici\u00f3 su expansi\u00f3n a nivel internacional. Primero en el resto de mercados europeos y m\u00e1s adelante en Am\u00e9rica, Asia, \u00c1frica y Oriente Medio.<\/p>\n

Durante este periodo, Teka se convierte en uno de los mayores patrocinadores deportivos a nivel mundial, patrocinando al Real Madrid de f\u00fatbol y baloncesto, contando con su propio club de balonmano, equipo ciclista, compitiendo en el rally Par\u00eds Dakar, y hasta en los juegos ol\u00edmpicos de invierno.<\/p>\n

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2016 \u2013 2020<\/strong><\/p>\n<\/td>\n

Nel 2016 Teka lancia la gamma Wish, il pi\u00f9 grande investimento nella storia del marchio, che coinvolge l\u2019intera offerta di elettrodomestici, il rinnovamento degli stabilimenti produttivi e l\u2019aggiornamento del design.<\/td>\n<\/tr>\n
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Nel 2018 viene introdotto un nuovo posizionamento del marchio e un nuovo slogan: Cook your way to life<\/em>. In occasione di questo lancio, Teka realizza la pi\u00f9 grande campagna di marketing della sua storia, che include un cortometraggio diretto da Marina Seresesky, con la colonna sonora di Glen Hansard, in collaborazione con la Fondazione Alzheimer Spagna. La campagna raggiunge oltre 13 milioni di visualizzazioni nel primo mese, diventando un punto di riferimento per il settore.<\/td>\n<\/tr>\n
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Nel 2019 Teka aggiorna il proprio logo, completando il percorso di rinnovamento dell\u2019immagine del marchio avviato con il nuovo posizionamento.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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2016 – 2020<\/strong><\/h2>\n

En el a\u00f1o 2016, Teka lanza la gama Wish en todos sus electrodom\u00e9sticos, que supone la mayor inversi\u00f3n de la compa\u00f1\u00eda en su historia, renovando todas sus f\u00e1bricas y dise\u00f1os.<\/p>\n

En 2018, Teka presenta su nuevo posicionamiento y slogan de marca, \u201cDonde se cocina la vida\u201d. Con motivo de ello, realiza la mayor campa\u00f1a de publicidad en su historia, para la que realiza un cortometraje de dos minutos dirigido por la directora nominada al Goya Marina Seresesky, y con m\u00fasica del ganador de un \u00d3scar Glen Hansard. Para elaborar esta campa\u00f1a, colabora con la Fundaci\u00f3n Alzheimer Espa\u00f1a. El v\u00eddeo de la campa\u00f1a recibe m\u00e1s 13 millones de visualizaciones en el primer mes, convirti\u00e9ndose en un hito en su sector y en la tercera campa\u00f1a m\u00e1s vista del a\u00f1o en Espa\u00f1a.<\/p>\n

En 2019, Teka actualiza su logo para completar el cambio en su imagen de marca, tras el nuevo slogan y nuevo posicionamiento.<\/p>\n

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Oggi<\/strong><\/p>\n<\/td>\n

Teka presenta il nuovo concetto di Infinity Design<\/strong>. Con il messaggio \u201cTutti meritano un grande design\u201d, il marchio introduce una visione pensata per portare il miglior design in ogni casa.
Parallelamente, Teka avvia collaborazioni e sponsorizzazioni con musei d\u2019arte internazionali, rafforzando il legame tra design, cultura e innovazione.<\/td>\n<\/tr>\n
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Nel 2022 viene lanciata la pi\u00f9 grande campagna pubblicitaria del marchio, in occasione dell\u2019introduzione del forno SteakMaster, che supera i 25 milioni di visualizzazioni.<\/td>\n<\/tr>\n
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Nel 2023 Teka presenta Infinity G1<\/strong>, un\u2019edizione esclusiva di elettrodomestici progettata da Giugiaro Italdesign, studio di fama internazionale noto per alcune delle auto pi\u00f9 iconiche al mondo.<\/td>\n<\/tr>\n
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\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Hoy<\/strong><\/h2>\n

Teka lanza su nuevo concepto de dise\u00f1o: Infinity Design. Bajo el claim \u201cEveryone deserves a great design\u201d, la marca presenta su nuevo proyecto de dise\u00f1o, con el que democratizar\u00e1 el buen dise\u00f1o para llevarlo a todos los hogares.<\/p>\n

En 2020, Teka comienza a patrocinar y colaborar con diferentes museos de arte alrededor del mundo. Entre ellos destacan el Museo Thyssen-Bornemisza de Madrid, Museo de Arte Modernos de Buenos Aires (MAMBA), El Museo Europeo de Arte Moderno (MEAM) o el Museo Franz Mayer en Ciudad de M\u00e9xico.<\/p>\n

En 2022 se lanza la mayor campa\u00f1a publicitaria en la historia de Teka, con motivo del lanzamiento del horno SteakMaster. La campa\u00f1a se completa con \u201cUn Pa\u00eds de Seductores\u201d, que supone la primera vez que una marca adapta su spot a cada Comunidad Aut\u00f3noma, con una acci\u00f3n en la que participaron m\u00e1s de 30 artistas de la talla de Gomaespuma, David Bustamante, Soraya, Susi Caramelo, David Amor, Andy y Lucas o Pablo Chiapella, y que obtuvo m\u00e1s de 25 millones de visualizaciones.<\/p>\n

En 2023, Teka lanza Infinity|G1, una exclusiva edici\u00f3n de electrodom\u00e9sticos dise\u00f1ada por Giugiaro ItalDesign Giugiaro, el prestigioso estudio italiano mundialmente reconocido por haber dise\u00f1ado coches para marcas como Ferrari, Lamborghini, Audi o Volkswagen.<\/p>\n

Hoy en d\u00eda, hay un producto Teka en la mitad de los hogares espa\u00f1oles.<\/p>\n

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Our<\/strong>\u00a0history<\/strong><\/h1>\n
Teka has a history of 100 years<\/strong>, since the beginning of its activity manufacturing agricultural machinery, until now, becoming one of the most important appliance brands around the world.<\/h6>\n

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1924-1957<\/strong><\/h2>\n

Teka history began in 1924, when Karl Thielman founded an agricultural machinery company in Germany, and focused on this sector for the first years.<\/span><\/p>\n

Shortly after, he began to work in stainless steel, an essential step forward in the history of the corporation. <\/span><\/p>\n

In 1957, Helmut Klein joined the company as a partner. It was then when Teka was created as a trade mark, with the initials of both of their founders, Thielmann & Klein.<\/span><\/p>\n

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1958-1969<\/strong><\/h2>\n

From then on, products under Teka name began to be sold. In the early days Teka just manufactured sinks. During the following years, the success of the products gave Teka the chance to expand their catalogue and to manufacture cookers, ovens and hoods. <\/span><\/p>\n

In 1964, Teka set up in Spain and began a large international expansion in the following years, first in Europe and in the rest of the continents afterwards. All along this period the range of products grew and achieved worldwide regognition, thanks to their design and high-quality products for kitchens and bathrooms.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.teka.com\/wp-content\/uploads\/sites\/137\/2018\/10\/shutterstock_1164436954_low_nwm.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”custom_row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”second-on-mobile” _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.teka.com\/it-it\/wp-content\/uploads\/sites\/137\/2018\/11\/teka-china-1024×768.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”first-on-mobile” _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

1970-2015<\/strong><\/h2>\n

From the 70s, the great success of the brand in the European markets where it was present, made it begin an extensive expansion at international level. First in the rest of European markets and later in America, Asia, Africa and Middle East.<\/span><\/p>\n

During this period, the brand turned into one of the biggest sport sponsors worldwide, sponsoring Real Madrid football club and basketball club, owning a handball club, starting a cyclist team, being part of the Paris-Dakar rally and even in the Winter Olympic Games.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

2016 – 2020<\/strong><\/h2>\n

Teka launched the Wish range with all its home appliances in 2016, the largest investment in the history of the brand, upgrading all the factories and designs.\u00a0<\/p>\n

In 2018, Teka introduced a new brand positioning and slogan: “Cook your way to life.” For this event, Teka carried out the largest marketing campaign in its history, including a two minute short film directed by Goya-nominated director Marina Seresesky with music by Oscar winner Glen Hansard. Teka collaborates with the Alzheimer’s Foundation Spain to create it. More than 13 million people watched the campaign film in the first month, making it a milestone in the industry and Spain’s third-most-watched campaign of the year.\u00a0\u00a0<\/p>\n

In 2019, Teka updated its logo to complete the brand image change brought on by the new slogan and positioning.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.teka.com\/it-it\/wp-content\/uploads\/sites\/137\/2018\/11\/teka-hobs-iknob-IT-6450-1024×768.jpg” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.teka.com\/it-it\/wp-content\/uploads\/sites\/137\/2023\/03\/INFINITY_G1_IMG.jpg” title_text=”INFINITY_G1_IMG” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

Today<\/strong><\/h2>\n

Teka launches its new design concept: Infinity Design. Under the claim “Everyone deserves a great design,” the brand presents a new project to bring the finest design to every home.\u00a0
\nTeka began to sponsor and collaborate with different art museums around the world, like Thyssen-Bornemisza in Madrid, Museo de Arte Moderno in Buenos Aires (MAMBA), Museo Europeo de Arte Moderno (MEAM), or Museo Franz Meier in Ciudad de M\u00e9xico.\u00a0<\/p>\n

In 2022, Teka brought out its largest campaign so far with the launch of the SteakMaster oven. The campaign has received over 25 million views.\u00a0\u00a0<\/p>\n

Teka introduces Infinity G1 in 2023, an exclusive home appliance edition designed by Giugiaro ItalDesign Giugiaro, the reputable Italian studio known worldwide for designing Ferrari, Lamborghini, Audi, or Volkswagen’s most acclaimed cars.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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