{"id":21992,"date":"2018-09-11T08:07:26","date_gmt":"2018-09-11T08:07:26","guid":{"rendered":"http:\/\/teka.com\/?page_id=21992"},"modified":"2025-04-30T14:58:16","modified_gmt":"2025-04-30T14:58:16","slug":"historia","status":"publish","type":"page","link":"https:\/\/www.teka.com\/pl-pl\/about-us\/historia\/","title":{"rendered":"Historia"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_id=”teka-top” _builder_version=”3.19″ background_image=”https:\/\/www.teka.com\/pl-pl\/wp-content\/uploads\/sites\/15\/2018\/11\/prueba.jpg” global_module=”23211″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Header Title” _builder_version=”4.16″ background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Grupa Teka<\/strong>,
niemieckie korzenie.<\/h3>\n

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Nasza historia<\/strong><\/h1>\n
Teka liczy ponad 90 lat<\/strong>: od pocz\u0105tku swojej dzia\u0142alno\u015bci, kt\u00f3r\u0105 stanowi\u0142a produkcja maszyn rolniczych, do dnia dzisiejszego, kiedy to sta\u0142a si\u0119 jedn\u0105 z najwa\u017cniejszych marek urz\u0105dze\u0144 na ca\u0142ym \u015bwiecie.<\/h6>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”custom_row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”second-on-mobile” _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.teka.com\/pl-pl\/wp-content\/uploads\/sites\/15\/2018\/11\/black-and-white-buildings-city-1024×768.jpg” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”first-on-mobile” _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

1924-1957<\/strong><\/h2>\n

Historia Teka rozpocz\u0119\u0142a si\u0119 w 1924 roku, kiedy Karl Thielman za\u0142o\u017cy\u0142 w Niemczech firm\u0119 produkuj\u0105c\u0105 maszyny rolnicze, skupiaj\u0105c si\u0119 na tym sektorze przez pierwsze lata dzia\u0142alno\u015bci. <\/span><\/p>\n

Wkr\u00f3tce potem zaj\u0105\u0142 si\u0119 obr\u00f3bk\u0105 stali nierdzewnej, co by\u0142o fundamentalnym posuni\u0119ciem w historii firmy. <\/span><\/p>\n

W roku 1957 Helmut Klein do\u0142\u0105czy\u0142 do firmy jako partner. Wtedy to powsta\u0142a marka Teka, znak towarowy z\u0142o\u017cony z inicja\u0142\u00f3w obu jej za\u0142o\u017cycieli, Thielmanna oraz Kleina. <\/span><\/p>\n

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1958-1969<\/strong><\/h2>\n

Od tego momentu zacz\u0119to sprzedawa\u0107 produkty pod mark\u0105 Teka. Na pocz\u0105tku produkowano jedynie zlewozmywaki. W nast\u0119pnych latach sukces produkt\u00f3w sprawi\u0142, \u017ce Teka poszerzy\u0142a asortyment rozpoczynaj\u0105c produkcj\u0119 kuchenek, piekarnik\u00f3w oraz okap\u00f3w.<\/span><\/p>\n

W 1964 roku Teka rozpocz\u0119\u0142a dzia\u0142alno\u015b\u0107 w Hiszpanii, sk\u0105d zacz\u0119\u0142a mi\u0119dzynarodow\u0105 ekspansj\u0119 w kolejnych latach, najpierw w Europie, a nast\u0119pnie na pozosta\u0142ych kontynentach. Przez ca\u0142y ten czas gama produkt\u00f3w ros\u0142a, zyskuj\u0105c og\u00f3lno\u015bwiatowe uznanie, dzi\u0119ki nowoczesnemu wzornictwu oraz wysokiej jako\u015bci wyko\u0144czenia.<\/span><\/p>\n

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1970-2015<\/strong><\/h2>\n

Od lat 70. wielki sukces marki na rynkach europejskich spowodowa\u0142, \u017ce Teka rozpocz\u0119\u0142a szerok\u0105 ekspansj\u0119 na poziomie mi\u0119dzynarodowym. Najpierw na pozosta\u0142ych rynkach europejskich, a p\u00f3\u017aniej w Ameryce, Azji, Afryce oraz na Bliskim Wschodzie.<\/span><\/p>\n

W tym okresie marka sta\u0142a si\u0119 jednym z najwi\u0119kszych sponsor\u00f3w sportowych na \u015bwiecie, patronuj\u0105c klubowi Real Madrid, zar\u00f3wno pi\u0142karskiemu, jak i koszykarskiemu. Teka jest w\u0142a\u015bcicielem klubu pi\u0142ki r\u0119cznej oraz klubu kolarskiego, bra\u0142a udzia\u0142 w rajdzie Pary\u017c-Dakar, a nawet w Zimowych Igrzyskach Olimpijskich. <\/span><\/p>\n

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2016-2020<\/strong><\/h2>\n

W 2016 roku Teka wprowadzi\u0142a do oferty lini\u0119 Wish, obejmuj\u0105c\u0105 ca\u0142y asortyment, co stanowi\u0142o najwi\u0119ksz\u0105 inwestycj\u0119 w historii firmy, kt\u00f3ra pozwoli\u0142a na modernizacj\u0119 zak\u0142ad\u00f3w produkcyjnych oraz od\u015bwie\u017cenie wzornictwa.
<\/span><\/p>\n

W 2018 roku Teka okre\u015bli\u0142a nowe pozycjonowanie marki oraz zaprezentowa\u0142a nowe motto „Cook your way to life” (Tw\u00f3j w\u0142asny przepis na \u017cycie).\u00a0 Firma rozpocz\u0119\u0142a najwi\u0119ksz\u0105 kampani\u0119 reklamow\u0105, jak\u0105 kiedykolwiek przeprowadzono w historii Teka, z kr\u00f3tkim filmem w re\u017cyserii nominowanej do nagrody Goya Mariny Seresesky i z muzyk\u0105 Glenna Jamesa Hansarda – zdobywcy Oscara za najlepsz\u0105 oryginaln\u0105 piosenk\u0119 w filmie. W ramach tej kampanii Teka wsp\u00f3\u0142pracuje z Fundaci\u00f3n Alzheimer Espa\u00f1a (Hiszpa\u0144ska Fundacja\u00a0Pomocy Ludziom Dotkni\u0119tym Chorob\u0105\u00a0Alzheimera). Wideo osi\u0105gn\u0119\u0142o 13 milion\u00f3w wy\u015bwietle\u0144 w ci\u0105gu miesi\u0105ca, ustanawiaj\u0105c rekord w bran\u017cy.<\/span><\/p>\n

Dzi\u015b popularno\u015b\u0107 produkt\u00f3w Teka obiega ca\u0142y \u015bwiat, marka zdobywa nagrody i osi\u0105ga sukcesy, jak w przypadku rynku hiszpa\u0144skiego, gdzie po\u0142owa gospodarstw domowych jest wyposa\u017cona w urz\u0105dzenia Teka.<\/span><\/p>\n

W 2019 roku Teka zaktualizowa\u0142a swoje logo, aby w pe\u0142ni dostosowa\u0107 wizerunek marki do zmian wprowadzonych przez nowe has\u0142o i pozycjonowanie.<\/span><\/p>\n

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Dzi\u015b<\/strong><\/h2>\n

Teka wprowadza now\u0105 koncepcj\u0119 wzornictwa: Infinity Design. Pod has\u0142em \u201eKa\u017cdy zas\u0142uguje na \u015bwietny design\u201d marka prezentuje nowy projekt, aby wprowadzi\u0107 najlepszy design do ka\u017cdego domu.<\/span><\/p>\n

Teka zacz\u0119\u0142a sponsorowa\u0107 i wsp\u00f3\u0142pracowa\u0107 z r\u00f3\u017cnymi muzeami sztuki na ca\u0142ym \u015bwiecie, takimi jak Thyssen-Bornemisza w Madrycie, Museo de Arte Moderno w Buenos Aires (MAMBA), Museo Europeo de Arte Moderno (MEAM) lub Museo Franz Meier w Ciudad de M\u00e9xico. <\/span><\/p>\n

W 2022 roku Teka przeprowadzi\u0142a najwi\u0119ksz\u0105 jak dot\u0105d kampani\u0119, wprowadzaj\u0105c na rynek piekarnik SteakMaster. Kampania odnotowa\u0142a ponad 25 milion\u00f3w wy\u015bwietle\u0144. <\/span><\/p>\n

Teka wprowadza Infinity G1 w 2023 roku, ekskluzywn\u0105 edycj\u0119 sprz\u0119tu gospodarstwa domowego zaprojektowan\u0105 przez Giugiaro ItalDesign Giugiaro, renomowane w\u0142oskie studio znane na ca\u0142ym \u015bwiecie z projektowania Ferrari, Lamborghini, Audi lub najbardziej cenionych samochod\u00f3w Volkswagena.<\/span><\/p>\n

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Grupa Teka,niemieckie korzenie.Nasza historia Teka liczy ponad 90 lat: od pocz\u0105tku swojej dzia\u0142alno\u015bci, kt\u00f3r\u0105 stanowi\u0142a produkcja maszyn rolniczych, do dnia dzisiejszego, kiedy to sta\u0142a si\u0119 jedn\u0105 z najwa\u017cniejszych marek urz\u0105dze\u0144 na ca\u0142ym \u015bwiecie. 1924-1957 Historia Teka rozpocz\u0119\u0142a si\u0119 w 1924 roku, kiedy Karl Thielman za\u0142o\u017cy\u0142 w Niemczech firm\u0119 produkuj\u0105c\u0105 maszyny rolnicze, skupiaj\u0105c si\u0119 na tym […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":21989,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-21992","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nHistoria marki Teka | O Teka<\/title>\n<meta name=\"description\" content=\"Teka has a history of more 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