{"id":21992,"date":"2018-09-11T08:07:26","date_gmt":"2018-09-11T08:07:26","guid":{"rendered":"http:\/\/teka.com\/?page_id=21992"},"modified":"2024-09-09T10:15:13","modified_gmt":"2024-09-09T10:15:13","slug":"historia","status":"publish","type":"page","link":"https:\/\/www.teka.com\/pt-pt\/sobre-nos\/historia\/","title":{"rendered":"Hist\u00f3ria"},"content":{"rendered":"

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\u00a0<\/p>\n

\u00a0<\/p>\n

Grupo Teka<\/strong>,
Origem Alem\u00e3<\/h3>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

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A nossa\u00a0Hist\u00f3ria<\/strong><\/h1>\n
A Teka, com 100 anos de hist\u00f3ria, iniciou a sua atividade com o fabrico de m\u00e1quinas agr\u00edcolas, e at\u00e9 agora \u00e9 uma das mais importantes marcas de eletrodom\u00e9sticos do mundo.<\/h6>\n

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1924-1957<\/strong><\/h2>\n

A hist\u00f3ria da marca Teka remonta ao ano de 1924, ano em que Karl Thieman fundou a empresa de maquinaria agr\u00edcola na Alemanha, setor em que a empresa concentrou a sua atividade nos primeiros anos de vida.<\/span><\/p>\n

Pouco depois, come\u00e7ou a trabalhar na produ\u00e7\u00e3o de a\u00e7o inoxid\u00e1vel, passo que foi fundamental para a hist\u00f3ria da empresa.<\/span><\/p>\n

Em 1957, Helmut Klein torna-se s\u00f3cio da empresa. \u00c9 nesta altura que \u00e9 criada a marca Teka, que adota as iniciais de ambos os fundadores, Thielmann & Klein.<\/span><\/p>\n

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1958-1969<\/strong><\/h2>\n

A partir desse momento os produtos da marca Teka come\u00e7am a ser comercializados. Nos primeiros anos de vida da marca fabricaram-se apenas lava-lou\u00e7as. Nos anos seguintes, o \u00eaxito dos produtos Teka fez com que a marca aumentasse os seus produtos e come\u00e7asse a fabricar fornos e chamin\u00e9s.<\/span><\/p>\n

Em 1964, a Teka instala-se em Espanha e durante os anos seguintes come\u00e7a uma forte expans\u00e3o internacional. Primeiro na Europa e depois nos restantes continentes. Durante esse per\u00edodo continua a aumentar a gama de produtos e a marca consegue alcan\u00e7ar um reconhecimento mundial, gra\u00e7as \u00e0 qualidade e design dos seus produtos de cozinha e banho.<\/span><\/p>\n

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1970-2015<\/strong><\/h2>\n

Desde os anos 70, o sucesso da marca, nos mercados europeus em que esteve presente, levou \u00e0 expans\u00e3o internacional. Primeiro nos mercados europeus e depois na Am\u00e9rica, \u00c1sia, \u00c1frica e Oriente M\u00e9dio.<\/span><\/p>\n

Durante este per\u00edodo, a Teka torna-se um dos maiores patrocinadores desportivos do mundo, patrocinando o futebol e basquete da equipa do Real Madrid. Com o seu pr\u00f3prio clube de andebol, equipa de ciclismo, competiu no rali Dakar de Paris e at\u00e9 mesmo nos Jogos Ol\u00edmpicos de Inverno.<\/span><\/p>\n

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Hoje<\/b><\/h2>\n

Em 2016, a Teka lan\u00e7a a nova gama Wish, traduzindo-se no maior investimento da hist\u00f3ria da empresa, renovando todas as f\u00e1bricas e respetivo design.
<\/span><\/p>\n

Em 2018, a Teka apresenta, em Espanha, o seu novo posicionamento e o novo slogan da marca: \u201cDonde se cocina la vida<\/em>\u201d, realizando a maior campanha de publicidade da hist\u00f3ria, de onde sai uma curta-metragem de dois minutos dirigida pela diretora Goya Marina Seresesky, com a m\u00fasica vencedora de um \u00d3scar Glen Hansard. Para a cria\u00e7\u00e3o desta campanha, juntou-se a Funda\u00e7\u00e3o de Alzheimer de Espanha. O v\u00eddeo da campanha contou com 11 milh\u00f5es de visualiza\u00e7\u00f5es no primeiro m\u00eas, tornando-se viral no seu setor.<\/span><\/p>\n

Atualmente, os produtos Teka s\u00e3o bem-sucedidos globalmente, recebendo diversos pr\u00e9mios, especialmente no mercado espanhol, onde est\u00e3o presentes na grande maioria dos lares.\u00a0<\/span><\/p>\n

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\u00a0 \u00a0 Grupo Teka,Origem Alem\u00e3 \u00a0 \u00a0 \u00a0 \u00a0A nossa\u00a0Hist\u00f3ria A Teka, com 100 anos de hist\u00f3ria, iniciou a sua atividade com o fabrico de m\u00e1quinas agr\u00edcolas, e at\u00e9 agora \u00e9 uma das mais importantes marcas de eletrodom\u00e9sticos do mundo. 1924-1957 A hist\u00f3ria da marca Teka remonta ao ano de 1924, ano em que Karl […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":21989,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-21992","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nThe history behind Teka brand | About the company<\/title>\n<meta name=\"description\" content=\"Teka has a history of more than 90 years, since the beginning of its activity manufacturing agricultura machinery, until now, becoming one of the most 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