{"id":21992,"date":"2018-09-11T08:07:26","date_gmt":"2018-09-11T08:07:26","guid":{"rendered":"http:\/\/teka.com\/?page_id=21992"},"modified":"2019-06-12T16:22:31","modified_gmt":"2019-06-12T16:22:31","slug":"istoria-noastra","status":"publish","type":"page","link":"https:\/\/www.teka.com\/ro-ro\/about-us\/istoria-noastra\/","title":{"rendered":"Istoria noastr\u0103"},"content":{"rendered":"

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Teka Group<\/strong>,
German Origin<\/h3>\n

 <\/p>\n<\/p>\n

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Istoria <\/strong>noastr\u0103<\/h1>\n
Teka are o istorie de peste 90 de ani<\/strong>, de la \u00eenceputul activit\u0103\u021bii sale de fabricare a utilajelor agricole, p\u00e2n\u0103 \u00een prezent, devenind una dintre cele mai importante m\u0103rci de aparatur\u0103 din \u00eentreaga lume.<\/h6>\n

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1924-1957<\/strong><\/h2>\n

Istoria companiei Teka a \u00eenceput \u00een anul 1924, atunci c\u00e2nd Karl Thielmann a fondat o companie de utilaje agricole \u00een Germania \u0219i \u00een primii ani s-a concentrat pe acest sector.<\/span><\/p>\n

Cur\u00e2nd dup\u0103 aceea, a \u00eenceput s\u0103 lucreze cu o\u021bel inoxidabil, un pas \u00eenainte, esen\u021bial \u00een istoria societ\u0103\u021bii.<\/span><\/p>\n

\u00cen 1957, Helmut Klein s-a al\u0103turat companiei \u00een calitate de partener. Acela a fost momentul c\u00e2nd Teka a fost creat\u0103 ca marc\u0103 \u00eenregistrat\u0103, con\u021bin\u00e2nd ini\u021bialele ambilor fondatori, Thielmann &amp; Klein.<\/span><\/p>\n

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1958-1969<\/strong><\/h2>\n

Din acel moment, au \u00eenceput s\u0103 fie puse \u00een v\u00e2nzare produse sub denumirea Teka. La \u00eenceput, Teka fabrica doar chiuvete. \u00cen anii urm\u0103tori, succesul produselor i-au oferit companiei Teka posibilitatea de a-\u0219i extinde catalogul \u0219i s\u0103 produc\u0103 aragaze, cuptoare \u0219i hote.<\/span><\/p>\n

\u00cen anul 1964, Teka s-a stabilit \u00een Spania \u0219i a \u00eenceput o ampl\u0103 extindere interna\u021bional\u0103 \u00een anii care au urmat, \u00eent\u00e2i \u00een Europa \u0219i ulterior \u00een restul continentelor. \u00cen toat\u0103 aceast\u0103 perioad\u0103, gama produselor s-a m\u0103rit \u0219i au ob\u021binut recunoa\u0219tere mondial\u0103, datorit\u0103 designului acestora \u0219i a produselor de buc\u0103t\u0103rie \u0219i baie de calitate superioar\u0103.<\/span><\/p>\n

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1970-2015<\/strong><\/h2>\n

\u00cencep\u00e2nd cu anii \u201870, succesul m\u0103rcii pe pie\u021bele europene \u00een care era prezent\u0103, a dat startul unei ample extinderi a acesteia la nivel interna\u021bional. La \u00eenceput, pe restul pie\u021belor europene, iar mai apoi \u00een America, Asia, Africa \u0219i Orientul Mijlociu.<\/span><\/p>\n

\u00cen aceast\u0103 perioad\u0103, Teka a devenit unul dintre cei mai mari sponsori ai sportului din lume, sponsoriz\u00e2nd clubul de fotbal \u0219i de baschet Real Madrid, de\u021bin\u00e2nd un club de handbal, pun\u00e2nd bazele unei echipe de ciclism, lu\u00e2nd parte la raliul Paris-Dakar \u0219i chiar la Jocurile Olimpice de iarn\u0103.<\/span><\/p>\n

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\u00cen prezent<\/strong><\/h2>\n

\u00cen 2016, Teka a lansat gama Wish pentru toate aparatele sale electrocasnice, cea mai mare investi\u021bie din istoria companiei, re\u00eennoind toate fabricile \u0219i proiectele sale.<\/span><\/p>\n

\u00cen 2018, Teka se repozi\u021bioneaz\u0103 \u0219i introduce noul slogan \u201eCook your way to life\u201d. Compania a realizat cea mai ampl\u0103 campanie publicitar\u0103 din istoria sa, cu un scurtmetraj regizat de Marina Seresesky, nominalizat\u0103 la premiile Goya \u0219i muzica lui Glenn James Hansard \u2013 c\u00e2\u0219tig\u0103tor al premiului Oscar pentru cel mai bun c\u00e2ntec original dintr-un film. Teka colaboreaz\u0103 cu Fundaci\u00f3n Alzheimer Espa\u00f1a (Funda\u021bia spaniol\u0103 pentru Alzheimer) pentru aceast\u0103 campanie. Videoclipul a atins 13 milioane de vizion\u0103ri \u00eentr-o lun\u0103, ating\u00e2nd un record \u00een domeniu.<\/span><\/p>\n

\u00cen prezent, succesul produselor Teka a f\u0103cut \u00eenconjurul lumii, p\u00e2n\u0103 c\u00e2nd acestea au ajuns s\u0103 obtin\u0103 succes \u0219i premii importante, a\u0219a cum s-a \u00eent\u00e2mplat pe pia\u021ba spaniol\u0103, unde jum\u0103tate dintre gospod\u0103rii de\u021bin un produs Teka.<\/span><\/p>\n

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Teka Group,German Origin   Istoria noastr\u0103Teka are o istorie de peste 90 de ani, de la \u00eenceputul activit\u0103\u021bii sale de fabricare a utilajelor agricole, p\u00e2n\u0103 \u00een prezent, devenind una dintre cele mai importante m\u0103rci de aparatur\u0103 din \u00eentreaga lume. 1924-1957Istoria companiei Teka a \u00eenceput \u00een anul 1924, atunci c\u00e2nd Karl Thielmann a fondat o companie de […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":21989,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-21992","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nThe history behind Teka brand | About the company<\/title>\n<meta name=\"description\" content=\"Teka has a history of more than 90 years, since the beginning of its activity manufacturing agricultura machinery, 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