{"id":67281,"date":"2025-09-22T12:13:06","date_gmt":"2025-09-22T12:13:06","guid":{"rendered":"https:\/\/www.teka.com\/ru-ru\/?p=67281"},"modified":"2025-09-22T12:44:03","modified_gmt":"2025-09-22T12:44:03","slug":"teka-vypustila-yubilejnuyu-knigu-v-kotoroj-rasskazyvaetsya-o-100-letnej-istorii-brenda","status":"publish","type":"post","link":"https:\/\/www.teka.com\/ru-ru\/vdohnovenie\/dizajn\/teka-vypustila-yubilejnuyu-knigu-v-kotoroj-rasskazyvaetsya-o-100-letnej-istorii-brenda\/","title":{"rendered":"Teka \u0432\u044b\u043f\u0443\u0441\u0442\u0438\u043b\u0430 \u044e\u0431\u0438\u043b\u0435\u0439\u043d\u0443\u044e \u043a\u043d\u0438\u0433\u0443, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043e 100-\u043b\u0435\u0442\u043d\u0435\u0439 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u0431\u0440\u0435\u043d\u0434\u0430"},"content":{"rendered":"

\u041a\u043d\u0438\u0433\u0430 \u0432\u044b\u043f\u0443\u0449\u0435\u043d\u0430 \u043d\u0430 232 \u043f\u043e\u043b\u043e\u0441\u0430\u0445 \u0438 \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0439.<\/strong><\/p>\n

\"\"<\/p>\n

\u041a\u043d\u0438\u0433\u0430 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442 \u043f\u0443\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 \u0447\u0435\u0440\u0435\u0437 \u0442\u0430\u043a\u0438\u0435 \u044d\u0442\u0430\u043f\u044b, \u043a\u0430\u043a \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u043e\u0435 \u0441\u043f\u043e\u043d\u0441\u043e\u0440\u0441\u0442\u0432\u043e, \u0434\u0438\u0437\u0430\u0439\u043d, \u044d\u0432\u043e\u043b\u044e\u0446\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0438, \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0430 \u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441 1960-\u0445 \u0433\u043e\u0434\u043e\u0432 \u043f\u043e \u0441\u0435\u0433\u043e\u0434\u043d\u044f\u0448\u043d\u0438\u0439 \u0434\u0435\u043d\u044c<\/strong>. \u0412 \u0438\u0437\u0434\u0430\u043d\u0438\u0438 \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u044b \u0437\u043d\u0430\u043a\u043e\u0432\u044b\u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u044b, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 Teka \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u043b\u0430 \u0443\u0447\u0430\u0441\u0442\u0438\u0435, \u043f\u043e\u043c\u043e\u0433\u0430\u044f \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430\u0441\u043b\u0435\u0434\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u0430.<\/p>\n

\u041a\u043d\u0438\u0433\u0430 \u0432\u044b\u043f\u0443\u0449\u0435\u043d\u0430 \u043d\u0430 2 \u044f\u0437\u044b\u043a\u0430\u0445 \u2013 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u043c \u0438 \u0438\u0441\u043f\u0430\u043d\u0441\u043a\u043e\u043c. \u041d\u043e \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u043c\u043d\u043e\u0433\u043e\u0435 \u043f\u043e\u043d\u044f\u0442\u043d\u043e \u0438 \u0431\u0435\u0437 \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0430, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0438\u0437\u0434\u0430\u043d\u0438\u0435 \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u0430 \u0444\u043e\u0442\u043e\u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u043e\u0432, \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u044e\u0449\u0438\u0445 \u0432\u043a\u043b\u0430\u0434 \u0431\u0440\u0435\u043d\u0434\u0430 \u0432 \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u0441\u043f\u043e\u0440\u0442\u0430, \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u0438 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0439 \u0432 \u0431\u044b\u0442\u043e\u0432\u043e\u0439 \u0442\u0435\u0445\u043d\u0438\u043a\u0435.<\/p>\n

\"\"<\/p>\n

Helmut Klein<\/em><\/p>\n

\"\"<\/p>\n

Karl Tielmann<\/em>\"\"Teka — \u043f\u0438\u043e\u043d\u0435\u0440 \u0432 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0435 \u043c\u0438\u043a\u0440\u043e\u0432\u043e\u043b\u043d\u043e\u0432\u044b\u0445 \u043f\u0435\u0447\u0435\u0439 \u0432 \u0415\u0432\u0440\u043e\u043f\u0435<\/em><\/p>\n

\u041d\u0430 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u044f\u0445 \u0437\u0430\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u044b \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0435 \u043c\u043e\u043c\u0435\u043d\u0442\u044b \u0438 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u044b: \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0438 \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u041a\u0430\u0440\u043b\u0430 \u0422\u0438\u043b\u044c\u043c\u0430\u043d\u043d\u0430 \u0438 \u0425\u0435\u043b\u044c\u043c\u0443\u0442\u0430 \u041a\u043b\u044f\u0439\u043d\u0430<\/strong>; \u043f\u0435\u0440\u0432\u044b\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u043e\u0435\u043a \u0438 \u0442\u0435\u0445\u043d\u0438\u043a\u0438, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u0444\u043e\u0442\u043e \u043c\u0438\u043a\u0440\u043e\u0432\u043e\u043b\u043d\u043e\u0432\u043e\u0439 \u043f\u0435\u0447\u0438, \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0435 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e Teka \u0431\u044b\u043b\u0430 \u043f\u0438\u043e\u043d\u0435\u0440\u043e\u043c \u0432 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0435 \u044d\u0442\u043e\u0433\u043e \u0442\u043e\u0432\u0430\u0440\u0430 \u0432 \u0415\u0432\u0440\u043e\u043f\u0435; \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u044f \u0430\u043a\u0446\u0438\u0438 Teka 1972 \u0433\u043e\u0434\u0430 \u043d\u043e\u043c\u0438\u043d\u0430\u043b\u043e\u043c 100 \u043d\u0435\u043c\u0435\u0446\u043a\u0438\u0445 \u043c\u0430\u0440\u043e\u043a.<\/p>\n

\"\"<\/p>\n

\u041c\u0430\u0442\u0447 \u041b\u0430 \u041b\u0438\u0433\u0438 1996 \u0433\u043e\u0434\u0430 \u043c\u0435\u0436\u0434\u0443 \u043c\u0430\u0434\u0440\u0438\u0434\u0441\u043a\u0438\u043c \u00ab\u0420\u0435\u0430\u043b\u043e\u043c\u00bb \u0438 \u00ab\u0411\u0430\u0440\u0441\u0435\u043b\u043e\u043d\u043e\u0439\u00bb \u043d\u0430 \u0441\u0442\u0430\u0434\u0438\u043e\u043d\u0435 \u00ab\u0421\u0430\u043d\u0442\u044c\u044f\u0433\u043e \u0411\u0435\u0440\u043d\u0430\u0431\u0435\u0443\u00bb<\/em><\/p>\n

\"\"<\/p>\n

Maradona and Veron, 1981, Santander<\/em><\/p>\n

\u041e\u0442\u0434\u0435\u043b\u044c\u043d\u043e \u0445\u043e\u0442\u0435\u043b\u043e\u0441\u044c \u0431\u044b \u043e\u0442\u043c\u0435\u0442\u0438\u0442\u044c \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u00abReal Madrid\u00bb<\/strong> \u0441 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u043e\u043c Teka \u043d\u0430 \u0433\u0440\u0443\u0434\u0438 \u0438 \u0444\u043e\u0442\u043e \u0410\u043b\u0438\u043d\u044b \u041a\u0430\u0431\u0430\u0435\u0432\u043e\u0439 \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0435\u0451 \u0432\u044b\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u044f \u0432 2001 \u0433\u043e\u0434\u0443<\/strong>, \u043a\u043e\u0433\u0434\u0430 \u043e\u043d\u0430 \u0441\u0442\u0430\u043b\u0430 \u0447\u0435\u043c\u043f\u0438\u043e\u043d\u043a\u043e\u0439 \u043c\u0438\u0440\u0430 \u2013 \u0432\u044b\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u043b\u043e \u043d\u0430 \u0444\u043e\u043d\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b Teka.<\/p>\n

\"\"

\u0410\u043b\u0438\u043d\u0430 \u041a\u0430\u0431\u0430\u0435\u0432\u0430 \u0441\u0442\u0430\u043b\u0430 \u0447\u0435\u043c\u043f\u0438\u043e\u043d\u043a\u043e\u0439 \u043c\u0438\u0440\u0430 \u0432 2001 \u0433\u043e\u0434\u0443.<\/em><\/p><\/div>\n

\u041f\u043e\u0433\u0440\u0443\u0437\u0438\u0442\u0435\u0441\u044c \u0432 \u0438\u0441\u0442\u043e\u0440\u0438\u044e Teka, \u0441\u043a\u0430\u0447\u0430\u0432 \u043a\u043d\u0438\u0433\u0443 \u0437\u0434\u0435\u0441\u044c<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u041a\u043d\u0438\u0433\u0430 \u0432\u044b\u043f\u0443\u0449\u0435\u043d\u0430 \u043d\u0430 232 \u043f\u043e\u043b\u043e\u0441\u0430\u0445 \u0438 \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0439. \u041a\u043d\u0438\u0433\u0430 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442 \u043f\u0443\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430 \u0447\u0435\u0440\u0435\u0437 \u0442\u0430\u043a\u0438\u0435 \u044d\u0442\u0430\u043f\u044b, \u043a\u0430\u043a \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u043e\u0435 \u0441\u043f\u043e\u043d\u0441\u043e\u0440\u0441\u0442\u0432\u043e, \u0434\u0438\u0437\u0430\u0439\u043d, \u044d\u0432\u043e\u043b\u044e\u0446\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0438, \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0430 \u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441 1960-\u0445 \u0433\u043e\u0434\u043e\u0432 \u043f\u043e \u0441\u0435\u0433\u043e\u0434\u043d\u044f\u0448\u043d\u0438\u0439 \u0434\u0435\u043d\u044c. \u0412 \u0438\u0437\u0434\u0430\u043d\u0438\u0438 \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u044b \u0437\u043d\u0430\u043a\u043e\u0432\u044b\u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u044b, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 Teka \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u043b\u0430 \u0443\u0447\u0430\u0441\u0442\u0438\u0435, \u043f\u043e\u043c\u043e\u0433\u0430\u044f \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430\u0441\u043b\u0435\u0434\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u0430. \u041a\u043d\u0438\u0433\u0430 […]<\/p>\n","protected":false},"author":57,"featured_media":67303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[593,595,596,613,647],"tags":[48794],"class_list":["post-67281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dizajn","category-innovaczii","category-emoczii","category-novosti","category-interesnye-fakty","tag-istoriya-brenda-teka"],"acf":[],"yoast_head":"\nTeka \u0432\u044b\u043f\u0443\u0441\u0442\u0438\u043b\u0430 \u044e\u0431\u0438\u043b\u0435\u0439\u043d\u0443\u044e \u043a\u043d\u0438\u0433\u0443, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043e 100-\u043b\u0435\u0442\u043d\u0435\u0439 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 | Teka Russia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teka.com\/ru-ru\/vdohnovenie\/dizajn\/teka-vypustila-yubilejnuyu-knigu-v-kotoroj-rasskazyvaetsya-o-100-letnej-istorii-brenda\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Teka \u0432\u044b\u043f\u0443\u0441\u0442\u0438\u043b\u0430 \u044e\u0431\u0438\u043b\u0435\u0439\u043d\u0443\u044e \u043a\u043d\u0438\u0433\u0443, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f 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