Some shirts do more than just represent a team: they tell a story. The iconic Real Madrid shirts from their unforgettable 1999/2000 season, with Teka as the sponsor, are back on sale. The “Bring Back” collection by Adidas reissues the club’s kits from that season, including the home white shirt, the black away shirt, and the official tracksuit. The collection features classic details, such as the polo collar and the three golden stripes, with Teka as the official sponsor.
A partnership that made history
The “Bring Back” collection doesn’t just celebrate a legendary shirt; it also pays tribute to a golden era of Real Madrid and its historic partnership with Teka, marking a significant moment in the history of sports sponsorship in Spain. The launch coincides with Teka’s centenary celebrations, marking 100 years of finding the best solutions for homes worldwide.
The event was attended by football legends such as Raúl, Morientes, Sanchís, Guti, Marcelo, and Iker Casillas, who came together to celebrate a unique era and lineup of the club. It is also a tribute to all the fans who cheered during the unforgettable comebacks, goals, and those years of European triumphs.
Teka and Real Madrid come together once more in the memories of the club’s most celebrated achievements, sharing their vision and continuing to inspire sports fans today.
100 Years of Teka: a story that dressed Real Madrid
Teka was the first brand in Spain, and one of the first in Europe, to sponsor a football team, appearing on the Racing de Santander shirt in 1981. Between 1992 and 2000, Teka sponsored Real Madrid. The club won 15 titles during this time, including the seventh and eighth European Cups. Teka’s presence on Real Madrid’s shirts was part of the glory days in football and basketball. It was a way of approaching sport and looking to the future, always pushing forward as a team towards excellence while staying true to the values that have made both brands icons in their fields. Above all, it serves as a reminder that great stories never end.