Teka found its place in the basketball courts with one of the most fruitful relationships in Spanish sports, together with the sponsorship experience in football. You can’t help thinking about Real Madrid basketball jerseys without the Teka logo, part of two of the most successful periods in the basketball club’s history. Furthermore, that jersey represents an era that every fan of the white club can remember, but it is also present for fans and teams of basketball worldwide.
First period: 1992—2000, Real Madrid Teka
These years mark a milestone for the team, and it is still one of the most cherished times by their supporters. A prolific period where the club managed to bring together unforgettable names on the court. In 1992, Teka sponsorship began, and soon after, the team became Real Madrid Teka. The club won the ACB League twice (1993 and 1994), and after chasing the European title for 15 years, they finally reached another peak moment with their 1995 victory in the Euroleague.
At the same time, Teka arrived at Real Madrid, and Arvyas Sabonis was signed. He was a key player in the strategy that brought the team back to the top positions in basketball. After him, Joe Arlauckas and other great names, such as José Miguel Antúnez or Chechu Biriukov, formed part of the team, representing a golden era under coach Clifford Luyk’s commands. The arrival of more star players like Alberto Herreros and Dejan Bodiroga added prestige to a club that achieved two European Cup Winners’ Cups, three Spanish leagues, and several tournaments in these seasons, for a total of 15 titles.
Second period: 2014—2016, Real Madrid de Baloncesto
A new period began between Teka and the former Real Madrid de Baloncesto. Teka stands as the sponsor with the most titles in the history of the Madrid-based club, and this period proved to be the best example. Florentino Pérez, on behalf of the club, and Arturo Baldasano, president of Teka, signed an agreement that began a phase of numerous victories for the team. The team got back its prestige in Europe by securing the eighth European Cup and more titles, including two league championships, the Spanish Supercup, two Copas del Rey, and a FIBA Intercontinental Cup. The fans experienced remarkable moments, like the Final Four final against Olympiakos, settled with the Spanish team’s victory at the Palacio de Deportes in Madrid.
The club signed renowned players such as Rudy Fernández, Felipe Reyes, Jaycee Carroll, Sergio Rodríguez, Luka Doncic, and Sergio Llull. And they wore a jersey that emerged as part of basketball history in Spain and all over the world, representing both the club and the brand values and giving us some of the most legendary moments in sports.
